The project envisages a public and private sector Partnership with the Government acting as a facilitator. MART selects the farms according to fixed norms. MART also benchmarks the farms and monitors the delivery of services rendered by the Agri Tourism Service Providers.

The packages are developed by Farmers in consultation with MART. The packages are different for each Agri Tourism Center involving both groups and individuals. MART markets the packages at different national and international Tourism Meets.